Cheapass Games operates on the philosophy that most game owners have plenty of dice, counters, play money, etc., so there is no need to bundle all of these components with every game that requires them. Cheapass games thus come packaged in white envelopes, small boxes, or plastic resealable bags containing only those components unique to the game - typically a rules sheet, a playing board printed on card stock, and game cards banded by magazine-cutout "sleeves".[1] This allows the company to produce games for prices well below the market average. Later, Cheapass started offering some higher-quality, full color games under the "James Ernest Games" brand.